Where Brands, Retailers, and Shoppers All Win The Moment of Truth
The HookLogic platform provides the precision, control, and insight to ensure that advertisers see the highest return on ad spend (ROAS), retailers boost their profit per visit, and most importantly, the shopper enjoys a more relevant and informative experience.
Our proprietary software-as-a-service (SaaS) platform blends campaign management, ad serving, and incentive capabilities with powerful testing and decision algorithms. The result? Valuable, relevant experiences for shoppers – and incremental revenue for our partners.
The HookLogic platform is big, bright, and a blazing fast cloud infrastructure that brands, agencies, and sites can rely on for mission critical advertising, monetization, and incentive solutions.
Best In Class Content Delivery
Its flexible architecture enables us to serve dynamic media seamlessly within existing site content and aesthetic. While most ad serving technologies deliver single placements at a point in time, HookLogic provides continuous experiences – enabling personalized content to accompany users from initial contact to check-out.
When a user’s browser calls a web page that is enabled for HookLogic Content Delivery, HookLogic gets an asynchronous request via its JavaScript tag. This request allows HookLogic’s system to determine what, if any, content should be sent back to the user’s browser and seamlessly inserts it within the page as it loads. The decision to serve content is based on the attributes of any active campaigns and business rules set up in the HookLogic platform.
Every single request, every piece of content rendered, is recorded for reporting and billing purposes, and more importantly is analyzed and fed back into the decisioning engine for tighter campaign optimization and more accurate forecasting.
Ecommerce-Centric Media Serving Platform
HookLogic caters to some of the largest ecommerce companies in the United States and Europe. Our delivery infrastructure is hosted across multiple cloud providers and dedicated hosting facilities. This highly scalable, fault tolerant infrastructure enables us to meet stringent industry uptime and response time demands.
Our cloud-based platform helps HookLogic retail partners transform their shoppers into a new high-profit revenue stream. Ecommerce retailers now have an industry-specific media serving and creative workflow to professionally manage and massively scale their co-op display ad program while ensuring conversion rates.
- Built from the ground up for ecommerce environment
- Retail business rules and placements to boost relevancy
- Professionally manage and scale existing co-op programs
- Streamline creative production
- Automate campaign management
- Simplify billing and reporting
- Service levels to accomodate retailers
Driving Omni-Channel Retail with Big Data
We’re also tapped into Big Data—our data, your data, third-party data. Put it to work to reach the right shoppers, generate and score leads, and optimize campaigns in real time. Our powerful algorithms and machine learning is the backbone of a new, better way to engage consumers, and win the moment of truth. In the course of a single week the HookLogic Consumer Decisioning Engine…
- Crunches 2 billion decisions
- Serves more than 120 million ads
- Analyzes 10s of billions of audience, product, and impression attributes
- Manages 5.7 million SKUs
- Delivers billions of real-time insights
- Blows away the industry ad serving threshold of 100ms
Find out what HookLogic’s ecommerce media platform can do for you: