Browsing vs Buying Behavior for Consumer Electronics Products

Browsing vs Buying Behavior for Consumer Electronics Products

The trend toward buying Consumer Electronics online continues to grow. More than half of consumers both browsed and purchased products online, vs. 15% who favored a retail-only experience. And despite attracting a lot of hype, the study showed that “showrooming”…

Top Retail Search Channels Explained: Guest post, CPC Strategy
Back to School Optimization Guide: What Your Consumers Are Anticipating This Fall
[Video] How to Capitalize on Retail Site Search

[Video] How to Capitalize on Retail Site Search

Hear Steve Elson, VP of Search Media for HookLogic, share tips for brands looking to boost their product placement in retail search results. Spotlight on: HookLogic from iMedia Connection on Vimeo.

“Search Sells” at the iMedia Commerce Summit

“Search Sells” at the iMedia Commerce Summit

At the iMedia Commerce Summit: The Future of Shopping, held earlier this week in Salt Lake City, Utah, HookLogic’s VP of Search Media, Steve Elson, presented alongside client Corey Carillo, Global Search & Online Marketing Manager for Intel Corporation. Their presentation entitled…

Study: 3 Online Shopper Mega-Segments Identified

Study: 3 Online Shopper Mega-Segments Identified

HookLogic conducted a detailed study of 500 online shoppers in order to identify targeting opportunities for brands, agencies and retailers. The results were compiled and packaged into a whitepaper. Here is a sample of the results: Online shoppers can be…