Back to School traffic strong on the HookLogic network of retailers
Zero Moment of Truth: It Doesn’t Stop With Google And Amazon!
Category-Specific Influences: Where Do The Trends Change
Captivating Your Online Consumers

Captivating Your Online Consumers

After detailed analysis of online shopping behavior of 500 consumers; HookLogic has identified three “Mega- Segments.” Which one looks like Shop Around Sally, Buy Button Bob and Window Shopping Wendy? Can you match the purchase funnel to the correct online shopper segment?…

Video As A Top 3 Influencer On Purchase

Video As A Top 3 Influencer On Purchase

When asked, 11% of consumers chose video as one of the top 3 influences prior to purchase. Nearly 40% of consumers have viewed a video prior purchase in the last year.  If you think of video as a “nice to…

HookLogic Turns 10

HookLogic Turns 10

Today marks 10 years to the day that HookLogic was incorporated. Since its founding in 2004, HookLogic has: Pioneered the practice of paid product listings on ecommerce sites, enabling sites to earn new revenue from paid media while providing high-performance, closed-loop…