The Path to Ultimate Accountability

The Path to Ultimate Accountability

In a recent article by MediaPost, Cory Treffiletti addresses the modern marketer’s focus on driving sales as a major factor in accountability.  When ultimate accountability is sales, the next question is how do we develop a repeatable and scalable method…

HookLogic Holiday Giving

HookLogic Holiday Giving

Last week, HookLogic began its own toy drive in conjunction with Toys for Tots. HookLogic has joined the campaign to spread some joy this holiday season in the New York and Ann Arbor communities. We are collecting in our own…

Search Engines Are For Searching, Not For Buying
#1 Benefit of Attribution

#1 Benefit of Attribution

Marketers say the #1 benefit of attribution is the ability to better allocate spending across channels to improve ROI.  It’s not surprising in an age when digital marketing spend is looking to overtake TV, bringing with it much more direct…

The Digital Shopper’s Search And How It’s Evolving
HookLogic Supports Toys for Tots this Holiday Season

HookLogic Supports Toys for Tots this Holiday Season

Although the holidays are certainly a busy time of year for us here at HookLogic, the team here feels very strongly about taking time out our day to help those in need.For the 2014 holiday season, we are committed to making…