Searching for the Fountain of Youth?

Searching for the Fountain of Youth?

If only finding the Fountain of Youth were as simple as searching online!  Instead, Beauty consumers are looking for more general terms, like hair dryers or shampoo, then navigating their way to specific purchases.   In looking at the top Search…

#ECMForum15: Event Wrap Up

#ECMForum15: Event Wrap Up

Last week, HookLogic hosted the fourth annual Ecommerce Media Forum: New Performance Frontiers in Manhattan, playing host to many of the nations largest retailers, agencies, brands, and online travel agencies. Our team led the discussion around expanding frontiers of performance marketing providing an…

Converting The Online Beauty Shopper

Converting The Online Beauty Shopper

Technological advances, strong industry dynamics and an abundance of rich content has helped propel Beauty Care from an in-store, touch-and-feel category to one where retail websites may soon be considered the primary shopping destination.

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New Performance Frontiers

New Performance Frontiers

To celebrate the eve of the biggest Ecommerce Media Forum to date, we’ve posted a brand new video focused on the event theme: New Performance Frontiers. Enjoy! New Performance Frontiers from HookLogic, Inc on Vimeo.