

Retailers, comparison shopping sites and other online marketplaces are looking for new ways to monetize site traffic - over and above transaction revenue. HookLogic offers an innovative service for applying a proven merchandising technique to e-commerce. Just as stores have offered special displays, end caps and prime shelf space to brands and manufacturers, websites can create and sell premium placements within the online shopping experience. HookLogic Merchant AdManager helps you do exactly this - managing and even creating premium website placements to maximize the revenue potential.
Merchant AdManager is designed specifically for e-commerce sites. Rather than linking off-site, paid placements link to advertisers' product on your site. This means capturing click revenue while staying focused on driving sales. Smart ad selection algorithms and highly flexible configurations ensure that clients monetize premium placements without disrupting the customer experience or transaction path.
A truly win-win-win scenario, Merchant AdManager enables:
- new merchandising opportunities for your advertising partners
- relevant product highlights for customers
- new revenue for you
If you're looking to create advertising revenue without any negative effect on sales, the customer experience or supplier relationships, Merchant AdManager is the answer.
A sampling of what makes Merchant AdManager effective and unique:
- Control your own advertiser network (from your partners, suppliers, brands, etc)
- Monetize both product sort and other featured placements within the same software
- Foster a self-regulating bid marketplace, or set and manage ad prices
- Customize placement appearance to fit your site
- Integrate easily with any e-commerce platform or on-site Catalog/search provider