The Step2 Company, LLC, an award-winning brand of toys for toddlers and preschoolers, markets and sells its products on its own website (www.step2.com), as well as on larger, competitor-inhabited websites such as BabyAge, Sears, and the largest baby and toy retailer online. To gain exposure amongst the competition and sell more products online, Step2 pursued an innovative solution for winning top-of-sort placements in relevant search results.
Step2 decided to allot a portion of its search marketing budget to HookLogic’s Retail Search Exchange, a CPC auction marketplace which exclusively targets active shoppers across a network of ecommerce websites including BabyAge, Rakuten.com Shopping, Sears, Staples, and the largest baby and toy retailer online.
A leading digital and electronics brand was looking for progressive and engaging ways to win the moment of truth and reach more shoppers online with the ultimate goal of increasing sales. The brand’s goals were to increase sales and increase critical performance metrics within a targeted ecommerce environment.
Through HookLogic’s network of ecommerce websites, the brand would be given access to millions of shoppers that are deep in the purchase funnel. The network nodes that were strategically chosen for the campaign consisted of websites such as TigerDirect, CircuitCity, Staples and Overstock.com.
As a brand that is always on the cutting edge of innovation, Acer was looking for new ways to reach customers at touchpoints outside of their own web experience, to promote their new TimelineX notebook family, and increase awareness and sales.
To access shoppers that met Acer’s target profile, Acer partnered with HookLogic, the leading provider of ecommerce media and solutions, giving them access to HookLogic’s expansive network of retailer websites. A variety of custom TimelineX display ads were placed across Staples.com, including the homepage and customer login pages, where already engaged shoppers would be most likely to see them.
A leading financial services provider was looking to engage small business owners at the right time, when they were in the most apt mindset to absorb messages regarding the brand and all of the benefits that its services can provide. The provider’s advertising agency was tasked with making this objective a reality and helping acquire new credit card members.
The Suburban Collection is Michigan’s largest dealership group. Suburban wanted to drive more of the leads they generated into the dealership for test drives and make sure shoppers came to their showroom first – before visiting competitors. Daniel Boismier, Internet Director for Suburban, decided to run a pilot program with HookLogic’s managed incentive solution, which drives in-market shoppers into auto dealerships by offering gift cards to site visitors that can only be redeemed in person.
MileOne, one of the nation’s largest networks of automotive dealerships, has built a successful business through a strong focus on the customer. In fact, for the past few years, MileOne has partnered with two industry leaders on online initiatives: Polk and HookLogic. MileOne saw an opportunity to bring these two powerful solutions together.
Shoebuy.com, “the world’s largest site for shoes,” operates an online network of shoe, apparel, and accessory stores, is recognized by Internet Retailer as one of the Top 100 e-commerce sites. The internet pure-play was interested in providing its brand merchants important influence points to shoppers while creating a non-transaction stream of revenue.
Lebanon Ford Inc. is one of the premier dealerships in Ohio and is recognized in the automotive space as a technology leader, providing an exceptional car shopping experience and offering unique services. Lebanon Ford was looking for a way to capitalize on the massive influx of site visitors and:
- Increase vehicle sales
- Target high-value customers
- Improve effectiveness of traditional outbound marketing programs
To achieve these goals, Lebanon Ford launched HookLogic’s AutoHook managed incentive platform, which drives in-market site visitors into the dealership with a gift card offer that can only be redeemed in person with a test drive. To reach customers through a more traditional touchpoint, Lebanon Ford also utilized HookLogic to advertise the same gift card special on direct mail pieces.
From the very first month of implementation, it was clear that the HookLogic solution drove measurable sales results that would not have occurred otherwise. Of all the leads generated and offered an incentive, more than 36% completed a test drive (higher than HookLogic’s average of 31%). Even more impressive, 50% of those leads who completed a test drive purchased a vehicle from Lebanon Ford – 73% of which were first-time customers.
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Hotel “fixer” Anthony Melchiorrias travels to Music City to rescue The Fiddler’s Inn in a recent episode of the Travel Channel’s Hotel Impossible. In Anthony’s bag of tricks is HookLogic’s TravelAds product on Expedia.com. Watch the video to learn how Product Ads brings top of sort exposure to this independent hotel.