May 3, 2013: With HookLogic’s purview in the ecommerce media arena, one might not think that former Yahoo CRO and AdMeld CEO Michael Barrett would be a logical fit for the company’s board, which was announced last month. But according to HookLogic CEO Jonathan Opdyke, the fit was a “natural” given Opdyke’s own thoughts on the future of exchanges, let alone the imprimatur that Barrett brings.
April 8, 2013: Michael Barrett, former Yahoo revenue chief, has joined the board of HookLogic, a performance marketer to online shoppers. Previous to Yahoo, Barrett was CEO of supply-side ad platform Admeld, which was sold to Google. He was also a top exec at Fox Interactive Media, as well as AOL, GeoCities and Disney Online.
April 9, 2013: HookLogic, the leader in performance marketing to online shoppers, today announced that Michael Barrett, former CEO of Admeld, has joined the company’s board of directors. The addition of Barrett, who most recently served as Chief Revenue Officer for Yahoo!, follows the successful launch of HookLogic’s revolutionary Retail Search Exchange, a real-time bid marketplace where brands vie for enhanced product placement across a network of retailers.
Mar 26, 2013 - Google recently announced that its product listing ads (PLAs) are now viewable on smartphones in all markets, given that the ad campaigns are upgraded to “enhanced” on the platform. PLAs are a popular advertising format for retailers and brands, offering them a prominent and seamless way to showcase their products.
March 26, 2013: HookLogic, the leader in performance marketing to online shoppers, today announced the appointment of Kimberly Bambach as Chief Financial Officer. With more than 20 years of media, ecommerce, and technology startup experience, Bambach will support HookLogic’s aggressive growth, including the recent launch of the Retail Search Exchange, a cost-per-click, bid auction marketplace which empowers advertisers to win top of sort search placement across a network of retailers.
March 25, 2013: Those banner ads that run across e-commerce sites are deceptively complex. On the surface, it seems like the simplest thing: search for, say, a laptop and get a laptop ad. But managing those ads is a tremendously time-consuming endeavor—for the site that hosts the ads and especially the company that places them.
March 18, 2013: As an early adopter of the Retail Search Exchange powered by HookLogic, Step2’s goal is to win market share via the cost-per-click auction marketplace which exclusively targets consumers actively shopping on a network of ecommerce websites like BabyAge, Rakuten.com Shopping, and the largest baby and toy retailer online.
March 18, 2013: I was thinking the other day about how “The Terminator” is a good analogy for digital media targeting. If you remember the movie plot, Skynet, a self-aware defense platform gone wrong, sends a cyborg assassin from the year 2029 back in time to 1984 to locate and kill Sarah Connor.
March 06, 2013: HookLogic, the leader in performance marketing to online shoppers, today announced the launch of The Retail Search Exchange, a cost-per-click auction marketplace which aims the power of paid search exclusively at consumers actively shopping across a burgeoning network of ecommerce websites that includes BabyAge, Rakuten.com Shopping, and the largest baby and toy retailer online.
Febraury 13, 2013: By 2016, 44 percent of total retail sales will be impacted by the web. Here’s how to grab the attention of your target audience when they make purchase decisions online.