Category-Specific Influences: Where Do The Trends Change

Category-Specific Influences: Where Do The Trends Change

In a recent survey, consumers were asked to rank the 3 factors that most influence the type of product they would typically buy online, we found some important trends to take note of. The options included price, product description, product…

Captivating Your Online Consumers

Captivating Your Online Consumers

After detailed analysis of online shopping behavior of 500 consumers; HookLogic has identified three “Mega- Segments.” Which one looks like Shop Around Sally, Buy Button Bob and Window Shopping Wendy? Can you match the purchase funnel to the correct online shopper segment?…

Video As A Top 3 Influencer On Purchase

Video As A Top 3 Influencer On Purchase

When asked, 11% of consumers chose video as one of the top 3 influences prior to purchase. Nearly 40% of consumers have viewed a video prior purchase in the last year.  If you think of video as a “nice to…

HookLogic Turns 10

HookLogic Turns 10

Today marks 10 years to the day that HookLogic was incorporated. Since its founding in 2004, HookLogic has: Pioneered the practice of paid product listings on ecommerce sites, enabling sites to earn new revenue from paid media while providing high-performance, closed-loop…

Turning Online Browsers Into Buyers: Where Brands Can Influence Most

Turning Online Browsers Into Buyers: Where Brands Can Influence Most

Critical Moment Of Purchase Elements To Sell More Products Online Brands are actively expanding their focus on ecommerce sales and tactics now more than ever. “Quality traffic” and “captivating content” are the two central components to attracting online sales. Studies…

Play To Win This Holiday Season

Play To Win This Holiday Season

Black Friday is huge for holiday sales, but Cyber Monday won last year in terms of traffic and conversion for the holidays. Cyber Monday was both the busiest traffic and highest converting day in all of 2013, with 5X higher traffic and…