Marketing Insights from the 2014 Consumer Electronics Show

Marketing Insights from the 2014 Consumer Electronics Show

The HookLogic team recently joined partners, clients and industry friends in Las Vegas for the 2014 Consumer  Electronics Show. While much of what you will read about the event covers the latest and greatest product info on 4k Televisions, ‘phablets’, robots…

Desktop Tops Mobile For Consumer Purchases, Tablets Gaining Popularity
‘Retail Remixed’

‘Retail Remixed’

During a session held yesterday at Advertising Week in New York, John Roswech of HookLogic joined executives from Microsoft Advertising, Placewise Media, Kuapay Inc. and Sparkfly on a panel moderated by Tim Dunn, Director of Mobile for Roundarch Isobar. The…

Commerce and Advertising Leaders Converge At The 2013 Ecommerce Media Forum
Back to School Shopping Season is Still in Session

Back to School Shopping Season is Still in Session

A whopping 72% of parents shop for their children within one week to one month before school starts. And, 50% of back-to-school shoppers plan to start their shopping in August, and another 9% even later, according to Google. These statistics…