Shopping Trends & Digital Marketing Tactics for the 2014 Holiday Season
Converting the Small Appliance Online Shopper

Converting the Small Appliance Online Shopper

Small Appliances online sales are on fire.  With a category growing this quickly, fast action can result in big gains.  In their latest Category Deep Dive, HookLogic analyzed their network transactional data to reveal purchasing, basket composition, and conversion behavior…

Zero Moment of Truth: It Doesn’t Stop With Google And Amazon!
Category-Specific Influences: Where Do The Trends Change
Captivating Your Online Consumers

Captivating Your Online Consumers

After detailed analysis of online shopping behavior of 500 consumers; HookLogic has identified three “Mega- Segments.” Which one looks like Shop Around Sally, Buy Button Bob and Window Shopping Wendy? Can you match the purchase funnel to the correct online shopper segment?…

Video As A Top 3 Influencer On Purchase

Video As A Top 3 Influencer On Purchase

When asked, 11% of consumers chose video as one of the top 3 influences prior to purchase. Nearly 40% of consumers have viewed a video prior purchase in the last year.  If you think of video as a “nice to…