Paid Search on a Network of Retail Sites that Sell Your Products
There’s a new kind of shopper out there. Web-savvy consumers who have become increasingly immune to traditional advertising; they rely more on self-directed research and social recommendations in order to make smart purchases, and they head to ecommerce sites to do their homework. In fact, Forrester Research estimates that 30% of online buyers begin researching purchases on retailer sites compared with 13% on a search engine like Google or Bing.
Facilitate, Don’t Irritate
Retail Search Exchange is a bid marketplace where advertisers vie to win top-of-sort placement in relevant searches and category sorts on retail sites. You engage your customers across a network of retailers that sell your product when purchase intent is at its highest.
HookLogic’s powerful algorithms and machine learning ensures that your product receives premium placements in relevant searches. Retail Search Exchange’s featured listings puts your brand’s message in a seamless format that brings value to shoppers as they research purchase decisions.
Our sophisticated delivery logic is designed to maximize performance by showing the perfect ad relevant to where the shopper is and what they are doing on the site. And, it’s built on a PPC model, so you only pay when a shopper clicks. That means your dollar goes further. How much further? Advertisers regularly see a return on ad spend (ROAS) between 400 – 1,200% across Retail Search Exchange.
Media Buying Has Never Been More Precise
- Boost consideration, apply influence where purchase decisions are made
- No more guessing which impressions might turn into shoppers
- The act of shopping is the ultimate indicator of intent
- Seamless format facilitates shopping
- Real time campaign metrics provides full accountability
- PPC model; only pay for impressions that perform
- Algorithms and machine learning constantly optimize for highest relevancy and ROAS
Apply What You’ve Learned with Real Time Campaign Insights
What’s performance if you can’t measure it? The HookLogic platform puts campaign insights at your fingertips. Because information is transparent and easily accessible, you can manage and optimize your ad campaigns, and set alerts to request daily or weekly updates by email. Either way, you’ll have the information you need to gauge the effectiveness of your campaigns and improve your ROI.
