Management Team

Jonathan Opdyke

Chief Executive Officer 

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Jonathan co-founded HookLogic in 2004 on the idea that marketing closer to consumer decision points would not only be more effective for marketers, but also more useful for consumers.  Under his leadership, HookLogic has grown from a boot-strap start-up to a global enterprise powering integrated, native advertising and promotional programs across many of the internet’s most recognized ecommerce sites.

As an early advocate of ecommerce media, Jonathan helped make the practice of blending digital advertising sales with traditional commerce models standard among many online retailers and travel agencies.  His vision also led HookLogic to pioneer the development of the first search advertising programs embedded within ecommerce sites, putting HookLogic at the forefront of rising trends of native advertising and programmatic buying.

In earlier roles, Jonathan led internet strategy for Xerox Corporation and international operations for online ad pioneer, Beyond Interactive.  He holds Masters and Bachelors degrees in Industrial and Operations Engineering from the University of Michigan Tauber Institute for Global Operations.

Jonathan Opdyke

JOweb2
Chief Executive Officer

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Jonathan co-founded HookLogic in 2004 on the idea that marketing closer to consumer decision points would not only be more effective for marketers, but also more useful for consumers.  Under his leadership, HookLogic has grown from a boot-strap start-up to a global enterprise powering integrated, native advertising and promotional programs across many of the internet’s most recognized ecommerce sites.

As an early advocate of ecommerce media, Jonathan helped make the practice of blending digital advertising sales with traditional commerce models standard among many online retailers and travel agencies.  His vision also led HookLogic to pioneer the development of the first search advertising programs embedded within ecommerce sites, putting HookLogic at the forefront of rising trends of native advertising and programmatic buying.

In earlier roles, Jonathan led internet strategy for Xerox Corporation and international operations for online ad pioneer, Beyond Interactive.  He holds Masters and Bachelors degrees in Industrial and Operations Engineering from the University of Michigan Tauber Institute for Global Operations.

Vardaan Vasisht

Chief Innovation Officer

Vardaan Vasisht

Prior to joining HookLogic, Vardaan served as Vice President of Technology and Director of Data Solutions at Beyond Interactive. Over eight years at Beyond Interactive Vardaan played an instrumental role in growing the company’s technology division globally. His primary responsibilities included developing, training, and managing a global team of technology experts and integrating capabilities with other WPP companies. He successfully productized several new technologies and established a profitable data solutions practice unique to the online advertising industry.

Vardaan has designed and deployed scalable technology solutions for clients such as Cendant, Oracle, Nokia, RBS, Volkswagen, Warner Brothers and Procter & Gamble. Earlier in his career, Vardaan worked with Accenture, American Express Bank and Bharti Telecom (a leading telecommunications company in India). Vardaan also served on the advisory board of DoubleClick and the Interactive Advertising Bureau and speaks frequently at industry conferences and events.

Vardaan earned his Master in Business Development at IILM, India. Vardaan is an avid traveler and enjoys spotting latest cultural and technology trends around the world.

Vardaan Vasisht

Vardaan Vasisht
Chief Innovation Officer

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Prior to joining HookLogic, Vardaan served as Vice President of Technology and Director of Data Solutions at Beyond Interactive. Over eight years at Beyond Interactive Vardaan played an instrumental role in growing the company’s technology division globally. His primary responsibilities included developing, training, and managing a global team of technology experts and integrating capabilities with other WPP companies. He successfully productized several new technologies and established a profitable data solutions practice unique to the online advertising industry.

Vardaan has designed and deployed scalable technology solutions for clients such as Cendant, Oracle, Nokia, RBS, Volkswagen, Warner Brothers and Procter & Gamble. Earlier in his career, Vardaan worked with Accenture, American Express Bank and Bharti Telecom (a leading telecommunications company in India). Vardaan also served on the advisory board of DoubleClick and the Interactive Advertising Bureau and speaks frequently at industry conferences and events.

Vardaan earned his Master in Business Development at IILM, India. Vardaan is an avid traveler and enjoys spotting latest cultural and technology trends around the world.

John Roswech

Chief Revenue Officer

John Roswech

John Roswech serves as Chief Revenue Officer for HookLogic. In this role, John builds on the media sales momentum that HookLogic has with brand marketers and their agencies.

John brings more than 18 years of sales management and advertising experience to HookLogic. Roswech comes to HookLogic by way of Jingle Networks, Inc. where he served as President and guided the growth of free directory assistance service 800-FREE-411. He spent six years working with both brand and direct response advertisers to engage in-market customers through the directory assistance services channel. John accelerated the company’s growth in the emerging free directory assistance market resulting in a $62 million sale to Marchex, a call-based ad network that spans traditional media, online, and mobile.

Prior to Jingle Networks, John served as Vice President of Sales of Atlas Solutions (aQuantive) where he managed sales and account management teams for third-party ad serving, search, rich media, and landing page optimization. Under his sales leadership, revenue increased from start-up in 2001 to over $100mm, enabling in the sale of aQuantive to Microsoft for $6.2bn in 2007. Before aQuantive, he was senior director of sales with Matchlogic (Excite@Home). John graduated with a business degree from the University of Maine.

John Roswech

John Roswech
Chief Revenue Officer

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John Roswech serves as Chief Revenue Officer for HookLogic. In this role, John builds on the media sales momentum that HookLogic has with brand marketers and their agencies.

John brings more than 18 years of sales management and advertising experience to HookLogic. Roswech comes to HookLogic by way of Jingle Networks, Inc. where he served as President and guided the growth of free directory assistance service 800-FREE-411. He spent six years working with both brand and direct response advertisers to engage in-market customers through the directory assistance services channel. John accelerated the company’s growth in the emerging free directory assistance market resulting in a $62 million sale to Marchex, a call-based ad network that spans traditional media, online, and mobile.

Prior to Jingle Networks, John served as Vice President of Sales of Atlas Solutions (aQuantive) where he managed sales and account management teams for third-party ad serving, search, rich media, and landing page optimization. Under his sales leadership, revenue increased from start-up in 2001 to over $100mm, enabling in the sale of aQuantive to Microsoft for $6.2bn in 2007. Before aQuantive, he was senior director of sales with Matchlogic (Excite@Home). John graduated with a business degree from the University of Maine.

Kevin Hermida

Chief Technology Officer

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Kevin brings a broad technology skill set, with a core expertise in database architecture. Prior to joining HookLogic, Kevin worked at Colspace Corporation, where he led the development of highly scalable web-based collaboration and campaign management systems utilized by leading companies like Siemens, OMD and Cartier.

Kevin previously served as Chief Technology Officer of Beyond Interactive. He led a team that developed industry-leading knowledge management, media, and reporting systems, involving complex data integration with clients and partners like DoubleClick. Earlier in his career, Kevin led the development of reporting applications for pioneering web usage measurement systems at Interse and later, Microsoft Corporation.

Kevin earned his Bachelors degree in Computer Science and Economics from Duke University, where he graduated Magna Cum Laude.

Kevin Hermida

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Chief Technology Officer

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Kevin brings a broad technology skill set, with a core expertise in database architecture. Prior to joining HookLogic, Kevin worked at Colspace Corporation, where he led the development of highly scalable web-based collaboration and campaign management systems utilized by leading companies like Siemens, OMD and Cartier.

Kevin previously served as Chief Technology Officer of Beyond Interactive. He led a team that developed industry-leading knowledge management, media, and reporting systems, involving complex data integration with clients and partners like DoubleClick. Earlier in his career, Kevin led the development of reporting applications for pioneering web usage measurement systems at Interse and later, Microsoft Corporation.

Kevin earned his Bachelors degree in Computer Science and Economics from Duke University, where he graduated Magna Cum Laude.

Jonn Behrman

Chief Product Officer

Jonn Behrman

Jonn Behrman is a serial entrepreneur and a recognized expert in online advertising and direct marketing. In 1995 Mr. Behrman founded Beyond Interactive, a leading digital ad agency, which he successfully grew to 300 employees and $100MM in annual billings before selling it to Grey Advertising. In addition to his web marketing expertise, Mr. Behrman has extensive experience in technology and product development. Mr. Behrman was the driving force behind Beyond Interactive’s, Lifeline ™ application used to manage and optimize the web marketing campaigns of 100′s of high profile companies, including Ford, Oracle, P&G, Reebok, Hasbro, and Cendant.

After leaving Beyond Interactive, Jonn founded two technology companies; SpiritShop.com a custom printing company focused on the K-12 market and uRefer, a software and marketing services company focused on helping businesses set up and manage referral marketing programs.

As an interactive advertising industry leader, Jonn has appeared and been quoted in a variety of publications including the Wall Street Journal, The New York Times, Ad Age and Ad Week. He resides in Ann Arbor, Michigan. A Venezuelan native, he graduated from the University of Michigan Business School with a Computer Information Systems and Marketing degree in 1996.

Jonn Behrman

Jonn Behrman
Chief Product Officer

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Jonn Behrman is a serial entrepreneur and a recognized expert in online advertising and direct marketing. In 1995 Mr. Behrman founded Beyond Interactive, a leading digital ad agency, which he successfully grew to 300 employees and $100MM in annual billings before selling it to Grey Advertising. In addition to his web marketing expertise, Mr. Behrman has extensive experience in technology and product development. Mr. Behrman was the driving force behind Beyond Interactive’s, Lifeline ™ application used to manage and optimize the web marketing campaigns of 100′s of high profile companies, including Ford, Oracle, P&G, Reebok, Hasbro, and Cendant.

After leaving Beyond Interactive, Jonn founded two technology companies; SpiritShop.com a custom printing company focused on the K-12 market and uRefer, a software and marketing services company focused on helping businesses set up and manage referral marketing programs.

As an interactive advertising industry leader, Jonn has appeared and been quoted in a variety of publications including the Wall Street Journal, The New York Times, Ad Age and Ad Week. He resides in Ann Arbor, Michigan. A Venezuelan native, he graduated from the University of Michigan Business School with a Computer Information Systems and Marketing degree in 1996.

Kimberly Bambach

Chief Financial Officer

Kimberly Bambach

Kimberly brings a media and ecommerce pedigree to HookLogic by way of online jewelry retailer Ice.com. Earlier in her career she handled strategic planning at Comedy Central, before a 10 year stint at United Media, a wholly owned subsidiary of E.W. Scripps, where she served several financial and operational roles spanning Corporate Strategic Planning, Controllership, Legal/Business Affairs, and IT/Operations infrastructure.

Kimberly then set her sights on the startup world as a CFO for Vindigo, Inc. a mobile application company, XpresSpa a Spa/Retail start-up, and Jingle Networks. As CFO of Jingle Networks, she was instrumental in the sale $62 million sale to Marchex, a call-based ad network that spans traditional media, online, and mobile.

In her free time, Kimberly can be found smacking volleyballs and softballs, or chasing her kids down the slopes.

Kimberly Bambach

Kimberly Bambach
Chief Financial Officer

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Kimberly brings a media and ecommerce pedigree to HookLogic by way of online jewelry retailer Ice.com. Earlier in her career she handled strategic planning at Comedy Central, before a 10 year stint at United Media, a wholly owned subsidiary of E.W. Scripps, where she served several financial and operational roles spanning Corporate Strategic Planning, Controllership, Legal/Business Affairs, and IT/Operations infrastructure.

Kimberly then set her sights on the startup world as a CFO for Vindigo, Inc. a mobile application company, XpresSpa a Spa/Retail start-up, and Jingle Networks. As CFO of Jingle Networks, she was instrumental in the $62 million sale to Marchex, a call-based ad network that spans traditional media, online, and mobile.

In her free time, Kimberly can be found smacking volleyballs and softballs, or chasing her kids down the slopes.

Elizabeth Jackson

CMO, Corporate Strategy EVP

Elizabeth Jackson

Elizabeth Jackson is a classically trained CPG and durable goods marketer with startup experience.  She serves as HookLogic’s chief marketing officer and executive VP, corporate strategy for HookLogic. She also chairs the company’s Advisory Board. In her current role, Elizabeth integrates product and brand marketing experience with shopper insights to drive HookLogic’s strategy and performance for clients across retail, travel, and automotive industries.

Elizabeth brings more than 22 years of experience in brand management, marketing, product development, and general business management to HookLogic.  Trained at Procter & Gamble and then The Campbell Soup Company, Elizabeth joined her first startup and successfully launched Questia, a digital library.  She went on to serve both CPG and durable-goods industries as founder & CEO of Sedna Marketing Partners LLC, a consulting firm working with VF Corporation, Playtex, Reebok, Gillette, Church & Dwight, Timex, and many others.  Most recently she was CMO of Summer Infant, a leader in safety and feeding products for children. Elizabeth has won the P&G Best Upstream Innovation and 40 Under Forty Awards for outstanding professional accomplishments.

Elizabeth graduated with honors from Princeton University and has an MBA from INSEAD.  In her free time, she coaches her children’s soccer and lacrosse teams and is captain of a women’s ice hockey team.

Elizabeth Jackson

Elizabeth-Jackson-sm
CMO, Corporate Strategy EVP

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Elizabeth Jackson is a classically trained CPG and durable goods marketer with startup experience.  She serves as HookLogic’s chief marketing officer and executive VP, corporate strategy for HookLogic. She also chairs the company’s Advisory Board. In her current role, Elizabeth integrates product and brand marketing experience with shopper insights to drive HookLogic’s strategy and performance for clients across retail, travel, and automotive industries.

Elizabeth brings more than 22 years of experience in brand management, marketing, product development, and general business management to HookLogic.  Trained at Procter & Gamble and then The Campbell Soup Company, Elizabeth joined her first startup and successfully launched Questia, a digital library.  She went on to serve both CPG and durable-goods industries as founder & CEO of Sedna Marketing Partners LLC, a consulting firm working with VF Corporation, Playtex, Reebok, Gillette, Church & Dwight, Timex, and many others.  Most recently she was CMO of Summer Infant, a leader in safety and feeding products for children. Elizabeth has won the P&G Best Upstream Innovation and 40 Under Forty Awards for outstanding professional accomplishments.

Elizabeth graduated with honors from Princeton University and has an MBA from INSEAD.  In her free time, she coaches her children’s soccer and lacrosse teams and is captain of a women’s ice hockey team.

David Metter

President, Automotive

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David brings a wealth of automotive knowledge and experience to HookLogic, both from a dealer and service provider perspective.

Prior to joining HookLogic, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.

David previously headed sales for Autobase, where he helped grow the company from a small start-up to the leading automotive CRM software vendor.

He began his career on showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and eventually General Manager of a dealership.

David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, and JD Power’s Automotive Internet Roundtable.

David is an avid automotive enthusiast and is actively involved with the American Cancer Society.

David Metter

Davidpic
President, Automotive

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David brings a wealth of automotive knowledge and experience to HookLogic, both from a dealer and service provider perspective.

Prior to joining HookLogic, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.

David previously headed sales for Autobase, where he helped grow the company from a small start-up to the leading automotive CRM software vendor.

He began his career on showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and eventually General Manager of a dealership.

David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, and JD Power’s Automotive Internet Roundtable.

David is an avid automotive enthusiast and is actively involved with the American Cancer Society.

Ben Cooper

Vice President and General Manager, Europe

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Prior to joining HookLogic, Ben acquired a broad skill base from several roles within Xerox Europe. During his tenure as eBusiness & Sales Systems Development Manager, Ben was responsible for leveraging Internet technologies to optimize business processes and generate operational efficiencies within the sales organization following the Lean Six Sigma methodology. Ben also gained experience in a Senior Account Business Development role, where he had direct account and revenue growth responsibilities. Earlier in his career, Ben supported business and product development initiatives at the Cambridge-based technology start-up PageCam.

Ben earned a Bachelors degree in Geography from the University of Sheffield, England. Outside of work, he is an active traveler and sportsman.

Ben Cooper

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Vice President and General Manager, Europe

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Prior to joining HookLogic, Ben acquired a broad skill base from several roles within Xerox Europe. During his tenure as eBusiness & Sales Systems Development Manager, Ben was responsible for leveraging Internet technologies to optimize business processes and generate operational efficiencies within the sales organization following the Lean Six Sigma methodology. Ben also gained experience in a Senior Account Business Development role, where he had direct account and revenue growth responsibilities. Earlier in his career, Ben supported business and product development initiatives at the Cambridge-based technology start-up PageCam.

Ben earned a Bachelors degree in Geography from the University of Sheffield, England. Outside of work, he is an active traveler and sportsman.

Brian Batts

Vice President, Travel

Brian Batts

Brian Batts serves as SVP of Travel for Hooklogic, where he is responsible for ensuring our customers get the most out of our travel network – whether creating new advertising opportunities or surfacing the data that advertisers need to make informed decisions on the best way to improve their performance.

Brian has spent the last decade in online travel, having spent time at Expedia, American Express Vacations, and Travelport, both in the US and Europe. He brings a unique and broad perspective of the international travel landscape, having worked across the entire travel eco-system. A seasoned product executive and business leader, Brian has a track record of success in identifying and executing on new product and business opportunities.

Prior to joining Hooklogic, Brian served as the VP of Product for kgb, where he was responsible for the commerce portfolio of business, including kgbDeals, a daily deal business operating across the US, UK and France. During his time at Travelport, Brian led Product for Travelport’s Consumer & New Ventures team, where was instrumental in Travelport’s acquisition of Sprice.com, a French metasearch company, and the management of the business post-acquisition.

Brian holds a B.B.A. in Marketing from Abilene Christian. In his spare time, you’ll most easily find Brian at either the local climbing gym, or out at any number of outdoor crags when the weather suits.

Brian Batts

Brian Batts
Vice President, Travel

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Brian Batts serves as SVP of Travel for Hooklogic, where he is responsible for ensuring our customers get the most out of our travel network – whether creating new advertising opportunities or surfacing the data that advertisers need to make informed decisions on the best way to improve their performance.

Brian has spent the last decade in online travel, having spent time at Expedia, American Express Vacations, and Travelport, both in the US and Europe. He brings a unique and broad perspective of the international travel landscape, having worked across the entire travel eco-system. A seasoned product executive and business leader, Brian has a track record of success in identifying and executing on new product and business opportunities.

Prior to joining Hooklogic, Brian served as the VP of Product for kgb, where he was responsible for the commerce portfolio of business, including kgbDeals, a daily deal business operating across the US, UK and France. During his time at Travelport, Brian led Product for Travelport’s Consumer & New Ventures team, where was instrumental in Travelport’s acquisition of Sprice.com, a French metasearch company, and the management of the business post-acquisition.

Brian holds a B.B.A. in Marketing from Abilene Christian. In his spare time, you’ll most easily find Brian at either the local climbing gym, or out at any number of outdoor crags when the weather suits.

Steve Elson

Vice President, Search Media

Steve Elson

Steve Elson serves as Vice President of Search Media for HookLogic. In this role, he is responsible for helping brand customers leverage HookLogic’s retail and travel networks to reach qualified shoppers at the most influential time in the purchase cycle – when they are actively researching and making purchase decisions on ecommerce sites. Steve is currently focused on directing the growth of the HookLogic Retail Search Exchange, where brands gain featured product placement across a network of retailers.

Prior to joining HookLogic, he held senior Account Planning positions at Campbell-Ewald and Digitas, providing consumer insight and strategic guidance for a diverse array of brands. Steve previously served as Co-Director of Marketing Optimization at Beyond Interactive, a digital marketing and media company. He helped spearhead the launch of Beyond Interactive’s Mexico City office, where he held a position as Director of Client Services. Steve holds a Bachelor’s degree in Consumer Economics and Housing from Cornell University.

Steve Elson

Steve-Elson-sm
Vice President, Search Media

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Steve Elson serves as Vice President of Search Media for HookLogic. In this role, he is responsible for helping brands leverage HookLogic’s retail and travel networks to reach qualified shoppers at the most influential time in the purchase cycle – when they are actively researching and making purchase decisions on ecommerce sites. Steve is currently focused on directing the growth of the HookLogic Retail Search Exchange, where brands gain featured product placement across a network of retailers.

Prior to joining HookLogic, he held senior Account Planning positions at Campbell-Ewald and Digitas, providing consumer insight and strategic guidance for a diverse array of brands. Steve previously served as Co-Director of Marketing Optimization at Beyond Interactive, a digital marketing and media company. He helped spearhead the launch of Beyond Interactive’s Mexico City office, where he held a position as Director of Client Services. Steve holds a Bachelor’s degree in Consumer Economics and Housing from Cornell University.