She’s Armed with the Tools and Know-How to Control Her Own Path-to-Purchase.
Stop trying to interrupt her, and start serving her at the moment that matters most. Two decades into the Internet Age, consumers have learned to take complete control of their path to purchase. They have become increasingly immune to traditional advertising models and are now empowered by the online tools and resources at their disposal.
Reams of data show that consumers in “shopping mode” head straight to their favorite ecommerce websites to research and “do their homework.” This makes the retail websites an immensely influential point in the purchase journey. HookLogic’s tools and technology open the door to exciting new opportunities for brands to seamlessly engage their audience in meaningful ways – ways that benefit advertisers, ecommerce sites, and more importantly, the consumer.