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Management Team
Jonathan Opdyke serves as Chief Executive Officer of HookLogic and is responsible
for the overall strategic direction of the company.
Prior to leading HookLogic, Jonathan led world-wide e-Business and web marketing
strategy for Xerox Corporation. Working with stakeholders throughout Xerox, he planned
and championed programs to grow online revenue and derive cost savings using the
internet. As a "Lean Six Sigma" black belt, he led cross-functional efforts to maximize
online lead generation and optimize telesales and field sales success rates. In
earlier roles, he worked on assignment in London to establish a pan-European e-Business
team and also served as a program manager delivering and managing new websites and
applications.
Earlier in his career, Jonathan managed international operations for Beyond Interactive
(a global online advertising agency now part of WPP Group). He spearheaded a team
that established new offices for the agency in several countries and managed the
infrastructure to support them including business planning, financial reporting,
and human resources.
Jonathan holds Masters and Bachelors degrees in Industrial and Operations Engineering
from the University of Michigan Tauber Institute for Global Operations. He is an
active traveler and outdoorsman.
Vardaan Vasisht serves as President and Chief Operating Officer of HookLogic. He
is responsible for overseeing day-to-day technology and business operations of the
company.
Prior to joining HookLogic, Vardaan served as Vice President of Technology and Director
of Data Solutions at Beyond Interactive. Over eight years at Beyond Interactive
Vardaan played an instrumental role in growing the company's technology division
globally. His primary responsibilities included developing, training, and managing
a global team of technology experts and integrating capabilities with other WPP
companies. He successfully productized several new technologies and established
a profitable data solutions practice unique to the online advertising industry.
Vardaan has designed and deployed scalable technology solutions for clients such
as Cendant, Oracle, Nokia, Staples, RBS, Volkswagen, Warner Brothers and Procter
& Gamble. Earlier in his career, Vardaan worked with Accenture, American Express
Bank and Bharti Telecom (a leading telecommunications company in India). Vardaan
also served on the advisory board of DoubleClick and the Interactive Advertising
Bureau and speaks frequently at industry conferences and events.
Vardaan earned his Master in Business Development at IILM, India. Vardaan is an
avid traveler and enjoys spotting latest cultural and technology trends around the
world.
Kevin Hermida serves as Chief Technology Officer of HookLogic, and leads design
and development of proprietary technologies.
Kevin brings a broad technology skill set, with a core expertise in database architecture.
Prior to joining HookLogic, Kevin worked at Colspace Corporation, where he led the
development of highly scalable web-based collaboration and campaign management systems
utilized by leading companies like Siemens, OMD and Cartier.
Kevin previously served as Chief Technology Officer of Beyond Interactive. He led
a team that developed industry-leading knowledge management, media, and reporting
systems, involving complex data integration with clients and partners like DoubleClick.
Earlier in his career, Kevin led the development of reporting applications for pioneering
web usage measurement systems at Interse and later, Microsoft Corporation.
Kevin earned his Bachelors degree in Computer Science and Economics from Duke University,
where he graduated Magna Cum Laude.
Jonn Behrman serves as Chief Product Officer of HookLogic
Jonn Behrman is a serial entrepreneur and a recognized expert in online advertising
and direct marketing. In 1995 Mr. Behrman founded Beyond Interactive, a leading
digital ad agency, which he successfully grew to 300 employees and $100MM in annual
billings before selling it to Grey Advertising. In addition to his web marketing
expertise, Mr. Behrman has extensive experience in technology and product development.
Mr. Behrman was the driving force behind Beyond Interactive's, Lifeline (tm) application
used to manage and optimize the web marketing campaigns of 100's of high profile
companies, including Ford, Oracle, P&G, Reebok, Hasbro, and Cendant.
After leaving Beyond Interactive, Jonn founded two technology companies; SpiritShop.com
a custom printing company focused on the K-12 market and uRefer, a software and
marketing services company focused on helping businesses set up and manage referral
marketing programs.
As an interactive advertising industry leader, Mr. Behrman has appeared and been
quoted in a variety of publications including the Wall Street Journal, The New York
Times, Ad Age and Ad Week. He resides in Ann Arbor, Michigan. A Venezuelan native,
he graduated from the University of Michigan Business School with a Computer Information
Systems and Marketing degree in 1996.
Ajay Singh serves as Chief Financial Officer of HookLogic
Singh is a finance executive with a strong track record in launches and turnarounds
and with substantial hands-on experience in acquisitions, divestitures and pitching
debt/investment vehicles to investors. He brings deep industry expertise in digital
media sales, marketing and management of multi-platform programs.
Prior to joining the HookLogic team, Singh was CFO, Lifestyle Communities at Reader’s
Digest Association where he led the finance organization of a $500 mil+ multi-platform
media business. Some of the better known brands in the portfolio included Everyday
with Rachel Ray, Allrecipes.com, The Family Handyman and Taste of Home. As a business
partner to the President of the division, Singh led the organization’s strategic
initiatives and was extensively involved in developing the company’s digital businesses.
Before this, Singh spent 8 years at Gemstar-TV Guide (News Corp / Private Equity)
in several roles. In his last role as SVP, Strategy & Business Development, Singh
was a key architect of the company’s vision and go- forward strategy. In addition
to his main role, his responsibilities also included management of advertising sales/operations
and the development of digital and B2B partnerships.
Singh began his business career with PricewaterhouseCoopers in 1993 where he spent
6 years working in New Delhi and New York.
Singh is a Fellow of the Institute of Chartered Accountants of India and a graduate
of the program for Creativity & Innovation in the Organization at UCLA’s Anderson
School of Management. He earned a Bachelor of Commerce degree from the Panjab University
in 1993.
David Metter serves as President, Automotive at HookLogic.
David brings a wealth of automotive knowledge and experience to HookLogic, both
from a dealer and service provider perspective.
Prior to joining HookLogic, David served more than six years as Chief Marketing
Officer for MileOne Automotive, a large, privately held automotive dealership group.
At MileOne, he built an industry-leading marketing organization, leveraging technology
and the internet to increase market share, while dramatically decreasing advertising
spend per vehicle sold.
David previously headed sales for Autobase, where he helped grow the company from
a small start-up to the leading automotive CRM software vendor.
He began his career on showroom floor. As an early adopter of technology, he built
a prospecting and follow-up system that helped him rise to become one of the top
Chrysler salesmen in the country and eventually General Manager of a dealership.
David is regarded as one of the foremost experts in the automotive marketing and
e-commerce space and is a frequent speaker at industry events including Digital
Dealer, the Global Automotive Conference, and JD Power’s Automotive Internet Roundtable.
David is an avid automotive enthusiast and is actively involved with the American
Cancer Society.
Jeff Griffin serves as President of Retail for HookLogic, responsible for the success
of retail e-commerce media programs.
Jeff is a leading industry expert on shopper marketing, with a wealth of experience
working with retailers and brands to drive value for shoppers.
Prior to joining HookLogic, Jeff was a co-founder and General Manager of Shopper
Sciences, and a Senior Vice President of IPG Mediabrands. Working to uncover what
truly influenced shoppers along their path to purchase from “from undecided to decided,”
Shopper Sciences delivered the primary insights for Google’s Zero Moment of Truth
(ZMOT) initiative as well as the Booz/Grocery Manufacturer’s Association Shopper
5.0 study, and become the first shopper marketing agency (and youngest agency ever)
to receive the Agency of the Year Award from Media Magazine.
Prior to Shopper Sciences, Jeff was SVP of Premier Retail Networks (PRN). Jeff joined
PRN in 1999 and helped create & grow the Digital Place-Based Advertising industry
by building and monetizing advertising & merchandising networks in leading US and
international retailers including Wal-Mart, Target, Best Buy, Costco, Sam’s Club,
SuperValu, Wal-Mart de Mexico and Carrefour SA (Brazil).
Before PRN, Jeff worked in Product Management at the Kellogg’s Company and Nabisco
Foods’ Lifesavers and Planters companies, and in Sales Management at Nestle Foods,
Coca-Cola Foods, and Procter & Gamble.
Jeff is a graduate of the University of North Carolina’s School of Journalism &
Mass Communication, and of the University of Michigan’s Ross School of Business
and currently resides in Atlanta, GA with his wife and son, both of whom are excellent
shoppers, especially online.
Ben Cooper oversees HookLogic's European operations.
Prior to joining HookLogic, Ben acquired a broad skill base from several roles within
Xerox Europe. During his tenure as eBusiness & Sales Systems Development Manager,
Ben was responsible for leveraging Internet technologies to optimize business processes
and generate operational efficiencies within the sales organization following the
Lean Six Sigma methodology. Ben also gained experience in a Senior Account Business
Development role, where he had direct account and revenue growth responsibilities.
Earlier in his career, Ben supported business and product development initiatives
at the Cambridge-based technology start-up PageCam.
Ben earned a Bachelors degree in Geography from the University of Sheffield, England.
Outside of work, he is an active traveler and sportsman.
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