About Us

Shopper Decisions
HookLogic was founded in 2004 with the goal of understanding and influencing shopper decisions. As veterans of the first wave of digital advertising, our founding team understood that the ultimate value point in marketing is the moment of truth when a shopper crosses the line to becoming a buyer. The digital world created unprecedented opportunities to market closer and closer to that line. Today, our solutions are built with that understanding and strive to create value for sellers and consumers alike.

E-Commerce Media
HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points.

Lead Acceleration
HookLogic drives prospects down the sales funnel by applying targeted incentives to in-market shoppers at key decision points. Our solutions help sales forces acquire new leads, increase meetings, and close more deals.

Our Team
HookLogic is headquartered in New York City, with offices in Ann Arbor, MI and Manchester, UK. We’re a diverse group of talented technologists and marketers, all committed to creating value for our clients and their customers.