Technology

HookLogic solutions are delivered through our proprietary software-as-a-service (SaaS) platform. We blend campaign management, ad serving, and promotion capabilities with powerful testing and decision algorithms to deliver valuable, relevant experiences to shoppers - and new profits to our partners.

Our flexible architecture enables us to serve dynamic content in any digital medium, blending seamlessly with the aesthetic and layout of existing content. While most ad serving technologies deliver single placements at a point in time, HookLogic provides continuous experiences - enabling personalized content to accompany users from initial contact to check-out. We even fulfill promotional offers after purchase.

Easy:
Ease of Implementation - while it delivers tremendous returns, our technology is actually simple to install. Yes, we know you've heard that before, but honestly - installation of HookLogic solutions requires minimal effort from your IT resources. And where it does require effort, our expert team is there to support every step. HookLogic's technology is compatible with any e-commerce platform or on-site catalog/search provider using our JavaScript based plug-in implementation or by using our integrated web services layer. We work closely with your team to configure content serving options and user interface features to ensure the technology perfectly supports your program strategy.

Scalable and Reliable:
We currently manage more than a billion requests per month with an average response time of less than 100 milliseconds. We stay within 30% of utilization capacity during peak times - and our flexible hosting environment enables us to quickly scale our capacity. HookLogic's infrastructure is hosted at state-of-the-art facilities monitored 24x7x365 and our software meets the most stringent security compliance and performance standards. We rigidly uphold those standards to successfully work with some of the highest-traffic transactional sites on the web. Our web-based user interface is built to handle traffic from thousands of concurrent users, updating campaigns real-time as changes are applied. Our multi-tier database server architecture handles massive volumes of data, yet supports real-time reporting and decision-making. Our bidding and financial engine instantly tracks spending, updates budgets, and re-prioritizes advertisers on the fly.

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