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Technology
HookLogic solutions are delivered through our proprietary software-as-a-service
(SaaS) platform. We blend campaign management, ad serving, and promotion capabilities
with powerful testing and decision algorithms to deliver valuable, relevant experiences
to shoppers - and new profits to our partners.
Our flexible architecture enables us to serve dynamic content in any digital medium,
blending seamlessly with the aesthetic and layout of existing content. While most
ad serving technologies deliver single placements at a point in time, HookLogic
provides continuous experiences - enabling personalized content to accompany users
from initial contact to check-out. We even fulfill promotional offers after purchase.
Easy:
Ease of Implementation - while it delivers tremendous
returns, our technology is actually simple to install. Yes, we know you've heard
that before, but honestly - installation of HookLogic solutions requires minimal
effort from your IT resources. And where it does require effort, our expert team
is there to support every step. HookLogic's technology
is compatible with any e-commerce platform or on-site catalog/search provider using
our JavaScript based plug-in implementation or by using our integrated web services
layer. We work closely with your team to configure
content serving options and user interface features to ensure the technology perfectly
supports your program strategy.
Scalable and Reliable:
We currently manage more than a billion requests per
month with an average response time of less than 100 milliseconds. We stay within
30% of utilization capacity during peak times - and our flexible hosting environment
enables us to quickly scale our capacity. HookLogic's
infrastructure is hosted at state-of-the-art facilities monitored 24x7x365 and our
software meets the most stringent security compliance and performance standards.
We rigidly uphold those standards to successfully work with some of the highest-traffic
transactional sites on the web. Our web-based
user interface is built to handle traffic from thousands of concurrent users, updating
campaigns real-time as changes are applied. Our
multi-tier database server architecture handles massive volumes of data, yet supports
real-time reporting and decision-making. Our bidding and financial engine instantly
tracks spending, updates budgets, and re-prioritizes advertisers on the fly.
Need more in-depth information?
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