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The HookLogic Executive Team
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Jonathan Opdyke: Chief Executive Officer |
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Jonathan Opdyke serves as Chief Executive Officer of HookLogic and is responsible for the overall strategic direction of the company.
Prior to leading HookLogic, Jonathan led world-wide e-Business and web marketing strategy for Xerox Corporation. Working with stakeholders throughout Xerox, he planned and championed programs to grow online revenue and derive cost savings using the internet. As a "Lean Six Sigma" black belt, he led cross-functional efforts to maximize online lead generation and optimize telesales and field sales success rates. In earlier roles, he worked on assignment in London to establish a pan-European e-Business team and also served as a program manager delivering and managing new websites and applications.
Earlier in his career, Jonathan managed international operations for Beyond Interactive (a global online advertising agency now part of WPP Group). He spearheaded a team that established new offices for the agency in several countries and managed the infrastructure to support them including business planning, financial reporting, and human resources.
Jonathan holds Masters and Bachelors degrees in Industrial and Operations Engineering from the University of Michigan Tauber Institute for Global Operations. He is an active traveler and outdoorsman.
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Vardaan Vasisht: President and Chief Operating Officer |
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Vardaan Vasisht serves as President and Chief Operating Officer of HookLogic. He is responsible for overseeing day-to-day technology and business operations of the company.
Prior to joining HookLogic, Vardaan served as Vice President of Technology and Director of Data Solutions at Beyond Interactive. Over eight years at Beyond Interactive Vardaan played an instrumental role in growing the company’s technology division globally. His primary responsibilities included developing, training, and managing a global team of technology experts and integrating capabilities with other WPP companies. He successfully productized several new technologies and established a profitable data solutions practice unique to the online advertising industry. Vardaan has designed and developed customized technology solutions for clients such as Cendant, Oracle, Nokia, Staples, RBS, Volkswagen, Warner Brothers and Procter & Gamble.
Earlier in his career, Vardaan worked with American Express Bank and Bharti Telecom (a leading telecommunications company in India). Vardaan currently serves on the advisory board of DoubleClick and the Interactive Advertising Bureau and speaks frequently at industry conferences and events.
Vardaan earned his Bachelor's of Commerce from Punjab University in Chandigrh, India, and his MBA from the Indian Institute for Integrated Learning and Management. Vardaan is an avid traveler and enjoys spotting latest cultural and technology trends around the world.
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Kevin Hermida: Chief Technology Officer |
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Kevin Hermida serves as Chief Technology Officer of HookLogic, and leads design and development of proprietary technologies.
Kevin brings a broad technology skill set, with a core expertise in database architecture. Prior to joining HookLogic, Kevin worked at Colspace Corporation, where he led the development of highly scalable web-based collaboration and campaign management systems utilized by leading companies like Siemens, OMD and Cartier.
Kevin previously served as Chief Technology Officer of Beyond Interactive. He led a team that developed industry-leading knowledge management, media, and reporting systems, involving complex data integration with clients and partners like DoubleClick. Earlier in his career, Kevin led the development of reporting applications for pioneering web usage measurement systems at Interse and later, Microsoft Corporation.
Kevin earned his Bachelors degree in Computer Science and Economics from Duke University, where he graduated Magna Cum Laude.
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Steve Elson: Director of Business Development |
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Steve Elson serves as Director of Business Development for HookLogic, responsible for leading growth initiatives at the company.
Prior to
joining HookLogic, Steve held senior Account Planning positions at Campbell-Ewald and
Digitas, providing consumer insight and strategic guidance for a wide variety of
clients. He previously worked at Beyond Interactive, serving as Co-Director of
Marketing Optimization at the Ann Arbor headquarters and then Director of Client
Services in the Mexico City office he helped open. Steve brings his experience
working with clients to identify business opportunities and plan successful
marketing efforts against both specific and broad
objectives.
Steve earned his Bachelor’s degree in Consumer Economics
and Housing from Cornell University. His outside work passions
include mountain biking, finding good Motown and Soul LPs, trying delicious
foods in far-away lands, and outdoor team sports that lean slightly more towards
fun than competitive.
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