Banner Advertising Example
» Banner Advertising
» Search Engine Marketing
» Organic Traffic / Merchandising
The context of a banner placement tells you a lot about the incentives that would appeal to a user. By attaching a relevant premium promotion, your core product becomes more enticing to a specific target audience. In the following example, a standard banner advertisement is enhanced by a HookLogic promotion based on the type of publisher site where the banner is shown. HookLogic then follows the user from click to conversion and fulfills the promised promotion, delivering a strong rise in click and conversion rates.
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