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The context of a banner placement tells you a lot about the incentives that
would appeal to a user. By attaching a relevant premium promotion, your core
product becomes more enticing to a specific target audience. In the following
example, a standard banner advertisement is enhanced by a HookLogic promotion based
on the type of publisher site where the banner is shown. HookLogic then
follows the user from click to conversion and fulfills the promised promotion,
delivering a strong rise in click and conversion rates.
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