So much of your budget is spent at the early stages of the buying cycle, trying to convince consumers that they should become shoppers. But how focused are those campaigns? And how likely are those consumers to actually shop…and buy?

E-commerce media lets you reach shoppers – consumers about to make a purchase – while they’re actively shopping in an online store.

Access Shoppers
HookLogic gives you unprecedented access to shoppers who are in-market, ready to buy.

This is much different – and much more focused – than many campaigns, which only reach consumers at the very top of the funnel. With HookLogic, you have the opportunity to interact with shoppers – consumers actively researching or making a purchase– within and around the e-commerce environment. These are shoppers who truly mean to buy, and who welcome the chance to add your products to their consideration set.

Influence Decisions
Right shopper, right place, right time.

HookLogic allows you to showcase your products in the same stores that attract your customers. If your products are sold by our retailer partners, HookLogic connects you to premium placement opportunities to promote your products and brand to active shoppers nearing the point of decision. For example, if you sell women’s shoes, your shoes can appear in premium positions in the product search results when shoppers are searching for relevant categories and keywords. Your brand can also be highlighted in banners on high traffic category pages where your target audience congregates. Plus, even if a shopper does not complete a purchase on that site, chances are they’ll still make a purchase elsewhere, online or offline, and your brand will be top of mind.

Even if your products are not sold by our retail partners, we’ll help you connect with highly relevant shopper audiences. So, if you sell insurance, for example, we’ll help you reach audiences making large purchases. Marketing baby clothes? We’ll connect you with sites selling cribs and strollers that attract new parents.

Maximize ROI
Most campaigns reach consumers who may intend to buy…some day. E-commerce media campaigns reach shoppers who are actively pursuing a purchase now.

Marketing with e-commerce media isn’t about impressions – it’s about interacting with active shoppers when they’re in a buying frame of mind. Every interaction with these campaigns is only a few clicks from the point of purchase, which makes them far more valuable than any other. Your messages are only seen by in-market shoppers – and our rich data provides tangible feedback on whether you’re achieving your goals. Reaching your audience in this concentrated environment makes marketing more efficient – and more likely to drive significant ROI.