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Retailers - How it Works
HookLogic provides the platform and services to power your e-commerce media program,
and help you successfully execute an e-commerce media strategy.
E-Commerce Media Placements
HookLogic integrates with your e-commerce site to create sellable media placements
that look and feel like they belong in your store. Some of our proven approaches
to e-commerce media include:
Product ads, which repurpose your current product content
to create featured and recommended products that are sponsored by vendors, similar
to vendors paying for better shelf space in an offline store. Our advanced personalization
algorithms ensure product ads are relevant and promote conversion.
Display ads, which leverage your site layout to create sponsored locations where
brands can highlight value propositions and promotions. Ads can link to existing
pages or to HookLogic-generated landing pages in various formats including brand
stores and featured product sets. Integrated promotions,
which provide new value to customers while providing brands a deeper level of engagement.
HookLogic offers a turn-key approach to delivering promotions that integrate seamlessly
with the shopping path, including sweepstakes, coupons, sampling, gifts with purchase,
and product bundling.
HookLogic also extends e-commerce media beyond your site to other customer touch
points, including:
Your email programs, enabling you to monetize your scheduled
email communications and create sponsored communications targeted to specific customers
Your offsite advertising, enabling a turn-key approach
to co-op advertising so you can share marketing costs with your vendors
E-Commerce Media Management
Our industry-leading technology platform includes end-to-end capabilities that make
it simple to start, run and optimize your e-commerce media programs. Our user-friendly
management interface allows you to:
Deploy campaigns easily, including ad creation, ad trafficking
- even dynamic landing page design! Run real-time
reports that not only give you insights into your program, but can attribute SKU-level
sales directly to an ad placement - enabling clear feedback to marketers on the
success of each campaign Manage pricing, insertion
orders, accounting and billing Run A|B and multivariate
tests to validate impact on conversion rate and maximize ad performance
If it fits your strategy, provide advertiser self-service
tools that enable advertisers to create and run their own ads - and even set ad
pricing with our innovative auction capabilities
E-Commerce Media Sales
We stake our success on helping you build a successful e-commerce media program
- and no program can be successful without a strong focus on sales. HookLogic takes
a hybrid approach to sales, helping you get the most from your existing relationships,
as well as opening doors to new relationships:
Our consultants will equip your merchants to sell e-commerce
media to your vendors and provide all the tools necessary to manage your own co-op/trade
promotion programs. Our dedicated e-commerce media
sales team will source advertisers, working closely with you to ensure we bring
the right kind of deals to meet your goals. We understand that your customer comes
first - that's why you always retain final approval of any campaign.
With the right technology and strategy in place, e-commerce media will become a huge
profit driver for your business. Contact us to learn more.
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With the right technology and strategy in place, e-commerce media will become a
huge profit driver for your business.
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