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Board of Advisors
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Jonn Behrman, CEO, uRefer |
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Jonn Behrman is a serial entrepreneur and angel investor. Currently he is CEO of uRefer,
an Ann Arbor based start up focused on helping companies set up and manage their referral marketing programs.
Jonn is a recognized expert in online advertising and direct marketing. In 1995 Mr Behrman founded
Beyond Interactive, a leading digital ad agency, which he successfully grew to 300 employees and
$100MM in annual billings before selling it to Grey Advertising. While at Beyond,
Mr. Behrman helped the company grow revenues by an average of 600% a year for 5 straight years.
In addition to his web marketing expertise, Mr. Behrman has extensive experience in technology
and product development. Mr. Behrman was the driving force behind Beyond Interactive’s,
Lifeline (tm) application used to manage and optimize the web marketing campaigns of 100’s
of high profile companies, including Ford, Oracle, P&G, Reebok, Hasbro, and Cendant.
As an interactive advertising industry leader, Mr. Behrman has appeared and been quoted in a variety
of publications including the Wall Street Journal, The New York Times, Ad Age and Ad Week. He resides
in Ann Arbor, Michigan. A Venezuelan native, he graduated from the University of Michigan Business
School with a Computer Information Systems and Marketing degree in 1996.
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Joe Kyriakoza, VP, National Advertiser Solutions, Jumpstart Automotive Media |
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Joe Kyriakoza is Vice President of National Advertiser Solutions at Jumpstart Automotive Media. In this role,
Joe is responsible for direction of national sales and product strategy. Joe leads a national sales team
residing in Los Angeles, San Francisco and Detroit. In addition, he directs a team of product managers
who are charged with maintaining and shaping the current product stable at Jumpstart, while also
developing the strategy and position on new areas of business and upcoming products that Jumpstart
engages. Joe has been a member of the Jumpstart team since January of 2006.
Prior to joining Jumpstart, Joe was a partner and manager of all national digital media initiatives
for Ford Motor Media, the media buying arm for Ford Motor Company. Joe directed the online advertising
spending of all of Ford’s brands, including Ford Division, Lincoln, Mercury, Jaguar, Volvo, Land Rover
and Mazda. Prior to Ford Motor Media, Joe was an account director at Beyond Interactive, heading up
accounts including Nortel Networks, LensCrafters, GiftCertificates.com and Rodale Publishing.
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Nick Pahade, President, gsi interactive |
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Pahade leads gsi interactive’s growth strategy, partner relationships, and its team of interactive
design and marketing professionals. He has more than a decade of leadership experience in the
advertising and marketing industries and has created digital marketing programs for many leading
brands. Before joining GSI, Pahade was president of Denuo, Publicis Groupe’s futures practice,
and led global digital development for Publicis Groupe Media. Prior to Denuo, he was president
of Beyond Interactive Inc., which he co-founded. He was also managing director of Mediacom
Digital, part of WPP’s GroupM and Grey Global Group. Pahade has been recognized by MEDIA
magazine as one of the top 50 People to Know in Interactive Marketing, Advertising Age’s
coveted 40 under 40 list, and as a MediaPost Online All-Star.
Pahade serves as the chairman of the AAAA’s Digital Marketing committee and sits on a variety
of industry boards. He holds dual degrees in biopsychology and marketing from the University of Michigan.
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Greg Vandenbosch, Director, GI Partners |
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Greg VandenBosch is a private equity investor in the fields of media, telecommunications, and marketing
services. Currently, he is Director of GI Partners, a Bay Area private equity firm with more than
$2 billion under management. In this capacity, he serves on the Board of Directors at PC Helps,
an IT services company. Previously, Mr. VandenBosch was Vice President of Sandler Capital Management
in New York, where he focused on private and public investments in media and communications companies.
At Sandler, Mr. VandenBosch was active in sourcing, evaluating, negotiating and monitoring investments
in print publishing (Discover Media and HarborPoint Media), cable television (Wave Broadband and
Charter Communications), broadcast television (Gray Television), enabling technologies, and
experiential marketing.
Prior to joining Sandler, Mr. VandenBosch was Vice President of Finance at Omnicom Group, the world's
leading advertising agency holding company, where he was active in acquisitions as well as financial
and strategic planning. Previously, he worked for the Merchant Banking Group at Wasserstein Perella,
where he assisted in the acquisition and monitoring of several companies including IMAX, American
Lawyer Media, and Sunbelt Plastics. Mr. VandenBosch graduated from the University of Pennsylvania
with a BSE in Finance and Operations and Information Management from The Wharton School. He
received his MBA from the Harvard Business School.
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